Mercury marine carl kiekhaefer books

Learn about carls life, his birthday, zodiac sign, and real facts here. Whether its a 1940 k1 or a 1979 merc 2000, the identification of a mercury kiekhaefer outboard motor depends more on the model number than on any other factor, including appearance. To achieve his obsession of making mercury the largest manufacturer of marine propulsion in the world, he would sacrifice. The story was told so many times that it appeared in such publications as readers digest and boys life. Find great deals on ebay for kiekhaefer and mercury mark. Mercury marine is the world leader in the marine industry. The long awaited story of the marine industrys most celebrated personality, car. When he died, fred inherited the thenstruggling company in the early 1980s. Listen to these stories from chuck larson, who worked. While mercury marine founder carl kiekhaefers success in nascar is. An equal number of men claim to have worked for, and been fired by, carl kiekhaefer, founder of mercury marine. Kiekhaefer other boat outboard engines and components for. His obsession with success, and his legendary style made him the most extraordinary entrepreneur in the history of the industry.

After twenty years armchair racers read in awe of his determination, expertise and sportsmanship. Feb 01, 1990 the longawaited story of the marine industrys most celebrated personality, carl kiekhaefer, the industrial caesar of the mercury marine industry empire. In this lavishly illustrated the legend of mercury marine, jeffrey l. Carl kiekhaefer resigned as president of kiekhaefer mercury in 1969, and the name was changed to mercury marine. Carl heinrich august kiekhaefer was born circa 1844, at birth place, to johann kiekhaefer and sophia kiekhaefer. Mercury serial numbers are usually found on an id tag on the engine mounting bracket. After his companys kiekhaefer stern drive dominated the offshore world championships in key west in 1988 and 1989, brunswick asked kiekhaefer to come back to mercury to run the highperformance division. I worked there through half of the 1955 season and all of 1956. Carl kiekhaefer news newspapers books scholar jstor june 2015. Second part of the marine outboard boat motor maker mercury kiekhaefer.

Brooks abernathy, who became president of kiekhaefer mercury after kiekhaefers resignation in 1969, announces the divisions name change to mercury marine. Mercury marine s primary business is outboard motors. The memory of its founder, carl kiekhaefer, lives on in the hearts and minds of engineers and boat enthusiasts alike. Mercury outboards, 30 hp and less, are made by tohatsu in japan. The corporate name was changed to mercury marine, and merc snowmobiles hung around for a few more years. How to identify mercury kiekhaefer outboard motors gone. You can read more about carl kiekhaefer in russ hamiltons book full jewelled. Carl kiekhaefer, the industrial caesar of the mercury marine industry empire.

It all started back in 1939, when carl kiekhaefer built the first mercury outboard in a small machine shop in wisconsin. Carl kiekhaefer is a popular entrepreneur from wisconsin. The longawaited story of the marine industrys most celebrated personality, carl kiekhaefer, the industrial caesar of the mercury marine industry empire. Kiekhaefer had little intention of becoming a giant in the yachting industry when he purchased a manufacturing plant near his familys wisconsin farm in 1939. Kiekhaefer stayed with brunswick for awhile, but left the corporation in 1970. One of the best books ever written on outboards is jeffrey rodengens iron fist. Know as, the old man, kiekheafer is as big an icon in boating circles as lombardi is in football circles. Kiekhaefer mercury vintage outboard motor service manuals. Brunswick brought lots of capital, other leisure products and a world wide market. During this time, mercury produced snowmobiles, like many other companies in the late 1960s. In 1940, he launched mercury marinetoday the worlds largest manufacturer of outboards and stern drives. Mercury 500 50 hp thunderbolt ignition,kiekhaefer,blue here is a link to mercury decals. Dec 21, 2016 without carl kiekhaefer, the companys founder, there is no mercury. When setting out to write an interesting book about an amazing man, jeffrey l.

Kiekhaefer mercury vintage outboard motor service manuals pdf. His manic genius found outlet in greater speed, more features, and high value. Jeff lives in fort lauderdale with his wife, karine, awardwinning photographer of the classic mahogany boasts and. Mercury marine, founded in 1939 as kiekhaefer mercury by carl kiekhaefer, is now a division of the brunswick corporation. Elmer carl mercury june 4, 1906 october 5, 1983 was the owner of kiekhaefer mercury later mercury marine and kiekhaefer aeromarine and.

For example, in 1947 mercury came out with their fulljeweled power antifriction ball, roller and needle bearings in all major bearing locations. The kiekhaefer corporation merged with the brunswick corporation in 1961. Bednarek explained that, according to jeffrey rodengens book, the legend of mercury, carl kiekhaefer decided to leave mercury marine in 1970 upon the urging of company executives, namely brunswick president jack hanigan. He founded his company after buying an outboard motor manufacturer, rebuilding their defective engines, and selling them to montgomery ward. Since kiekhaefers departure in 1970, mercury marine has come into its own while holding on to those qualities inherited from its founder. Carl kiekhaefer had a ruling planet of mercury and has a ruling planet of mercury and by astrological associations wednesday is ruled by mercury. The memory of its founder, carl kiekhaefer, lives on in the hearts and minds of engineers and boat. Kiekhaefer mercury outboard motors, k models 19401952. Kiekhaefer, 65, is the son of marine industry icon carl kiekhaefer, who founded kiekhaefer aeromarine company and is largely credited with introducing the stern drive to marine market.

The company manufactures marine propulsion engines. The linked data service provides access to commonly found standards and vocabularies promulgated by the library of congress. The legend of mercury marine write stuff enterprises, llc. Since kiekhaefer s departure in 1970, mercury marine has come into its own while holding on to those qualities inherited from its founder. With decades of changes, the mercury outboard is still with us today. Rodengen is destined to join the bestselling ranks with jeffs other nautical best sellers, the legend of chris craft, evenrude johnson and the legend of omc, serving the silent service. Great book, very in depth look at the founder of mercury outboards. Top american libraries canadian libraries universal library community texts project gutenberg biodiversity heritage library childrens library.

Kiekhaefer was a modernday giant killer, who delighted in spoiling the welllaid plans of competition. If you have a dirty old paper copy of this manual or a pdf copy of this manual on your computer and it crashed we can help. I was 18 and fresh out of high school when i got a job at the mercury research lab where the racing headquarters were located. May 22, 2018 there are many wisconsonites who claim to have been the altar boy at famed football coach, vince lombardis, wedding. We offer the largest selection of old stock, quicksilver original parts and quality discount aftermarket parts by sierra marine, mallory marine, and cdi electronics. Carl kiekhaefer started kiekhaefer aeromarine and focused on marine racing. By 1941, the superior design of the motors he built had. The hurricane upgraded to a pararail type suspension and got a 15 hp boost in power, and the rocket and lightning mutated into the max and sr series. Kiekhaefer was a modernday giantkiller who delighted in spoiling the welllaid plans of competitors. Jeff lives in fort lauderdale with his wife, karine, awardwinning photographer of the classic mahogany boasts and classic race boats calendars, and their twin children.

Carl married bertha auguste emilia kiekhaefer on month day 1870, at age 26 at marriage place. This includes data values and the controlled vocabularies that house them. Fred kiekhaefer steps down from mercury racing boating magazine. Elmer carl mercury june 4, 1906 october 5, 1983 was the owner of kiekhaefer mercury later mercury marine and kiekhaefer aeromarine and also a. Bednarek explained that, according to jeffrey rodengens book, the legend of mercury, carl kiekhaefer decided to leave mercury marine in. Working as a mercury lake x test boat driver for carl kiekhaefer. To achieve his obsession of making mercury the largest manufacturer of marine propulsion in the world, he would sacrifice almost anything. There are many wisconsonites who claim to have been the altar boy at famed football coach, vince lombardis, wedding. The son of mercury founder carl kiekhaefer, fred took over the family company, kiekhaefer aeromarine in 1983, when his father passed away. Second part of the marine outboard boat motor maker mercurykiekhaefer.

Kiekhaefer, carl power boats 1998 inductees hall of fame. The first ones incorporated a 250 cc twoman chainsaw engine. Kiekhaefer was a modernday giantkiller who delighted in spoiling the welllaid plans of competition. Of the many legends surrounding mercury marine and its founder carl kiekhaefer, perhaps the greatest was a story that grew from legend to lore, quickly spreading through fond du lac and sweeping across the marine industry and beyond. Elmer carl kiekhaefer june 4, 1906 october 5, 1983 was the owner of kiekhaefer mercury later mercury marine and kiekhaefer aeromarine and also a twotime nascar championship car owner. We should all be thankful he chose to plaster mercury outboard motors on the best car available. The lives of carl kiekhaefer reveals the breathtaking life of the indomitable founder of mercury marine. Select the year you want and on the next page, select the hp. Mercury marine mark engine bone yard kiekhaefer mark.

Timeline of mercury marine on its 75th anniversary. Jan 07, 20 the son of mercury founder carl kiekhaefer, fred took over the family company, kiekhaefer aeromarine in 1983, when his father passed away. An unwavering commitment to quality is a mercury marine hallmark, and that characteristic has direct roots to its founder, e. Elmer carl mercury june 4, 1906 october 5, 1983 was the owner of kiekhaefer mercury later mercury marine and kiekhaefer aeromarine and also a twotime nascar championship car owner. The rest is, of course, history and its all on display in the mercury museum. No, he planned on slinging magnetic separators to the dairy industry, but fate intervened. The lives of carl kiekhaefer tells the story behind mercurys own rise and ultimate triumph, and reveals the mystique behind mercurys name. Mercury marine has been making worldclass outboards and sterndrives for more than 75 years, with locations, employees, and dealers all around the world. According to nascars history books, elmer carl kiekhaefer, founder of mercury marine, suddenly plunged into stock car racing when he arrived at daytona. Mercury marines primary business is outboard motors. Rodengen the legend of mercury is a coffeetable book with excellent illustrations and a great companion to iron fist. Carl kiekhaefer that, when published in 1991, sent shockwaves through the local.

Fred kiekhaefer steps down from mercury racing boating. People who are born with mercury as the ruling planet have communication skills, intellect and cleverness. The lives of carl kiekhaefer tells the story behind mercury s own rise and ultimate triumph, and reveals the mystique behind mercury s name. Pronunciation of kiekhaefer with 1 audio pronunciation, 1 meaning and more for kiekhaefer. Not only were his inventions and marketing strategies novel but you see them emulated today across many different industries at every scale. From 1941 to 1957, mercury also built wizard motors for western auto that closely resembled the kiekhaefer motors, but. Carl kiekhaefer historical records and family trees. It all started back in 1939, when carl kiekhaefer built the first mercury outboard in a small machine shop. Jeffs best selling titles include, the legend of chriscraft, the legend of mercury marine and the rerelease of iron fist, the lives of carl kiekhaefer. Kiekhaefer was a modernday giant killer, who delighted in spoiling the welllaid plans of. Kiekhaefer, elmer carl, 19061983 lc linked data service. Datasets available include lcsh, bibframe, lc name authorities, lc classification, marc codes, premis vocabularies, iso language codes, and more. Shortly afterwards the kiekhaefer name was removed in favor of mercury marine.

Carl kiekhaefer was a revolutionist engineer that used his passion for engineering, competitiveness and salesmanship to change the marine industry. Mercury marine was founded by carl kiekhaefer in 1939 under the name of kiekhaefer corporation of cedarburg wi. Brooks abernathy, who became president of kiekhaefer mercury after kiekhaefer s resignation in 1969, announces the divisions name change to mercury marine. The kiekhaefer aeromarine name and facilities were sold to brunswick corporation in 1990 by carl s son fred. Without carl kiekhaefer, the companys founder, there is no mercury. In astrology, mercury is the planet that rules our mindset. The lives of carl kiekhaefer, reveals the breathtaking life of the founder of mercury marine. His book iron fist is a noholdsbarred biography of mercury marine founder e. Carl kiekhaefer that, when published in 1991, sent shockwaves through the local community and the worldwide marine industry. Everyday low prices and free delivery on eligible orders. In addition to marine engines, the mercury museum displays include water pumps, chain saws and aerial drones manufactured by kiekhaefer mercury during world war ii, a prototype kiekhaefer lawn mower, a mercury snotwister snowmobile, a race boat, and even the moped founder carl kiekhaefer used to prowl around the.

Carl kiekhaefer bio, facts, family famous birthdays. Mercury marine originated from the efforts of elmer carl e. Working as a mercury lake x test boat driver for carl. Mercury 500 50 hp thunderbolt ignition,kiekhaefer,blue. The lives of carl kiekhaefer sixty years old in 1999, mercury marine is the most recognized mane in the marine. Born on june 4, 1906, in mequon, wisconsin, to arnold and clara wessel kiekhaefer, carl kiekhaefer became familiar with the workings of gaspowered engines at a very young age, while working on his familys farm. Kiekhaefer mercury vintage outboard motor service manuals are available for immediate download. Mercury has consistently emphasized quality, performance, innovation and reliability.

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